B/SAMPLY at Milano Unica: Exploring New Frontiers in Textile Sourcing
The bridge between tradition and technology
Milano Unica, the premier trade show for high-end textiles and accessories, is once again setting the stage for innovation and excellence in the fashion industry. Taking place twice a year in Milan, this exclusive event gathers top Italian and European manufacturers, presenting the latest trends and developments in the sector.
Milano Unica brings together excellence in textiles and accessories, leveraging the historic synergy between Moda In, Ideabiella, and Shirt Avenue. The rich exhibition panorama is complemented by several special areas and dedicated projects designed to promote creative inspiration and stimulate new business opportunities. These include:
- The Japan Observatory and Korea Observatory, featuring the best proposals of textiles from Japan and Korea.
- The Special Areas, such as the Innovation Area, MarediModa, Startup Textile Connection, and MU Vintage, offering a comprehensive perspective on sector innovations and dedicated solutions tailored to the universe of textiles and accessories.
The 40th edition of the textile industry event reaches a new record in exhibitor numbers, marking a 9.5% increase compared to the January 2024 edition , long with a 12% expansion in exhibition space. These outstanding results reaffirm the confidence that leading high-end textile and accessory manufacturers place in Milano Unica, recognizing it as a vital platform for showcasing their collections on a global scale. Even in a challenging period for the entire Made-in-Italy sector, all Italian districts are proudly represented at the trade show.
Milano Unica is also deeply committed to sustainability in the textile apparel sector. Over time, the Sustainability Project has gained increasing recognition, as industry stakeholders acknowledge its crucial role in providing information and motivation for sustainable practices. This initiative continues to evolve, ensuring that sustainability remains at the forefront of industry discussions and actions.
Every season, Milano Unica presents Tendenze, a source of inspiration for exhibitors and fashion professionals. The event offers entrepreneurs and trade show visitors the results of the work of the Style Commission, which creates and presents the Tendenze for the season’s collections in a dedicated event held every six months.
The creative journey draws inspiration from various forms of art and social phenomena that influence the contemporary landscape, with a focus on sustainability. These insights are carefully described in the Trend Book, featuring mood boards of the season’s themes, color charts, and a sample swatch—an essential tool for exhibitors and buyers.
The Tendenze will be on display in the MU Tendenze Sostenibilità Area at the trade show. This suggestive and inspirational environment serves as a backdrop for the samples provided by exhibitors who have interpreted the themes creatively. Additionally, product tags will provide specifications regarding their sustainability performance. Tendenze & Sustainability is a combination that testifies to the industry’s commitment to environmental protection while ensuring products of impeccable quality and high creative content.
B/SAMPLY is thrilled to be part of this prestigious event, reinforcing its role as a digital partner in the transformation of the textile industry. As a platform dedicated to streamlining sourcing and enhancing collaboration, B/SAMPLY brings its cutting-edge digital solutions to Milano Unica, offering a more efficient, sustainable, and data-driven approach to material sourcing.
At the heart of Milano Unica are the special projects and dedicated areas that showcase international influences, including the Japan and Korea pavilions, which highlight the latest textile innovations from Asia. This dynamic environment aligns perfectly with B/SAMPLY’s mission to connect global industry players, facilitating seamless interactions between brands, suppliers, and manufacturers.
By participating in Milano Unica, B/SAMPLY continues to bridge the gap between tradition and technology, supporting companies in navigating the digital evolution of the fashion supply chain. We look forward to engaging with industry leaders, exploring new opportunities, and demonstrating how digital transformation can elevate the sourcing experience.
Stay tuned for updates from Milano Unica and discover how B/SAMPLY is shaping the future of textile sourcing!
Want to explore our solutions with our experts?